Design Art Direction Creative Concepting
Cronin Internship: Summer 2025
Last summer, I held a Design / Art Direction internship with Cronin, a full-service advertising and marketing agency. Alongside fellow interns and senior creatives, I developed ad campaigns across print and digital platforms.
10 Weeks (June-August)
Special thanks to Jonathan Abel, Olivia Macdonald,
Scott Higgins, Ann Robertson, Mia Moreno, and
many other Cronin Creatives!
Clients / My Impact
Three months of learning,
growth, and real impact.
At Cronin, my role surpassed traditional graphic design. I contributed to every stage of the creative process, stretching from ideation and visual development to pitching and refinement. In collaboration with copyrighting intern Mia Moreno, I worked to conceptualize and design ad campaigns built for relatability and emotional resonance. Selected highlights:
Conceived and designed three ad concepts later selected for production by Webster Five, Valio USA, and Best Life Brands.
Compiled moodboards, sketched mockups, and crafted detailed pitch decks, several of which I was trusted to present directly to clients.
Kicked off a revamp of the Cronin website by designing new visual assets for the capabilities page.
Closing thoughts on a
summer well spent.
Whether I was late-night brainstorming for a new client brief, eagerly sharing mockups with my copywriting partner, or absorbing big ideas during creative meetings, my time at Cronin was nothing short of exceptional. From day one, the team welcomed me as a fully-fledged contributer. The agency’s environment was energizing, the bar was set high, and I was able to immerse myself in the world of advertising right off the bat.
I’m so thankful I had the opportunity to work with the coolest goats in the barnyard! The team’s trust allowed me to grow rapidly as a designer and creative thinker, giving me more learning experience in 3 short months than I ever could’ve anticipated. I can’t wait to bring my new knowledge into whatever comes next!
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