Design Art Direction Creative Concepting
Cronin Internship: Summer 2025
In Summer 2025, I held a Design / Art Direction internship with Cronin, a full-service advertising and marketing agency. In partnership with a copywriting intern and collaboration with executive creative, production, and account directors, I developed distinctive ad campaigns across print and digital platforms.
10 Weeks (June-August)
Special thanks to Jonathan Abel, Olivia Macdonald,
Scott Higgins, Ann Robertson, Mia Moreno, and
many other Cronin Creatives!
Clients / My Impact
Three months of learning,
growth, and real impact.
At Cronin, my role surpassed traditional graphic design. I contributed to every stage of the creative process, stretching from ideation and visual development to pitching and refinement. In collaboration with copyrighting intern Mia Moreno, I worked to conceptualize and design ad campaigns built for relatability and emotional resonance. Selected outcomes:
Concepted and designed three ad concepts Webster Five, Valio, and Best Life Brands: all selected for production.
Developed print/digital designs, creative concepts, pitch decks, web assets, mockups, and sketches; was trusted to pitch directly to clients.
Kicked off a revamp of Cronin’s site by designing new visual assets for the capabilities page.