Project OverviewKinetic type animation exploring Mānuka: a typeface inspired by German wood type, designed by New Zealander Kris Sowersby.
A typeface with roots Mānuka’s designer refers to the typeface as “new growth from old wood,” as it is heavily influenced by primitive German wood type. In this kinetic type video, I reference Mānuka’s roots by incorporating letterpress & printing motifs. Brainstorming scenes was an exciting challenge - there were plenty of opportunities to represent Mānuka’s quirks through creative motion, rather than through simple words on the screen.