Motion Design Kinetic Typography

Mānuka Tribute

Kinetic type animation exploring Mānuka: a typeface inspired by German wood type, designed by New Zealander Kris Sowersby.

After Effects, Illustrator

2 Weeks / Fall 2024

Sole Designer

A typeface with roots.
Manuka Process Blog
Animatic

Mānuka’s designer refers to the typeface as “new growth from old wood,” as it is heavily influenced by primitive German wood type. In this kinetic type video, I reference Mānuka’s roots by incorporating letterpress & printing motifs. Brainstorming scenes was an exciting challenge - there were plenty of opportunities to represent Mānuka’s quirks through creative motion, rather than through simple words on the screen.