Motion Graphics Branding

SLICE + TartanConnect Branding


Designing new branding materials for CMU’s SLICE Office and TartanConnect, an event website used by thousands of CMU students.


Illustrator, After Effects, Photoshop

4 Weeks / Fall 2024

Sole Designer (SLICE Office Internship)


SLICE Office / Bumper Animation



A playful, leaping logo.For use on the SLICE Office Instagram. The office requested a fun, animated take on their existing logo: a scotty dog perched on their wordmark. After studying the movement of dogs, I set about creating a playful jump cycle for the scotty to follow. This was a great exercise in smooth, vector-based animation.



Tartan Connect / Logo Animation



Bringing motion to a flowing design. An animated version of the logo for TartanConnect, CMU’s event website. To create this animation, I worked backwards from the site’s static logo, imagining how these five figures might come together to form the final design.




Tartan Connect / Website Banners



Directing students with a helping paw.For use on the TartanConnect homepage. These banners serve as a colorful introduction to the site’s functions: helping students engage with campus organizations, their community, and the city of Pittsburgh. They are color-coded to match SLICE Office brand guidelines.




Tartan Connect / Merch Designs



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