02 / Webster Five
Project Overview
Webster Five, a longtime client of Cronin, needed a fresh concept for an upcoming print ad run. As a small, community-based bank in Webster, Massachusetts, their identity is rooted in the people they serve. Our task was to highlight their commitment to the neighbors who keep their community thriving.
Target Audience: Local small business owners and homebuyers looking to put down roots.
The Idea: Dreams Made Real. Webster Five was built by people with dreams of their own, and today they’re here to help others achieve theirs.
Final Print Ads
Based on client feedback, we updated our mockups to introduce color and feature two small business owners instead of one, making the visuals feel more vibrant. Our outcomes:
Enhanced Webster Five’s existing visual style, adding a more dynamic presence while staying true to their brand.
Strengthened the bank’s connection to the community by reinforcing their commitment to local businesses and neighbors.