WINTER MATERIALS WINTER 2024 / 1 WEEK
SLICE OFFICE INTERNSHIP WORK
PHOTOSHOP
Promotional flyers and templates for Carnegie Mellon's Winter Welcome, which features the Winter Fair as a main event. These projects involved creating unique type, illustrations, and layouts for different formats. Maintaining a whimsical, handmade aesthetic across materials was a key objective.
Winter Fair Flyers
Winter Fair: Project Overview
For Winter Fair, I designed promotional flyers tailored to various formats, including SLICE Office Instagram posts, campus bulletin boards, TV screens, and more. Drawing inspiration from vintage holiday cards, I aimed to create lighthearted, nostalgic designs with an almost-handmade feel.
I hand-drew some distressed typography and sketched out a playfully skating Scotty. To maintain a festive vibe without referencing specific holidays, I used cheery colors and icy motifs. After creating all of my visual assets, I organized them into various layouts to meet the office’s marketing needs.
Format Iterations
Winter Welcome Templates
Winter Welcome: Additional Info
For Winter Welcome, I created templates for announcements and a weekly calendar for the SLICE Office Instagram. These would be used to promote events over the two-week duration of Winter Welcome. In creating the templates, I used visuals similar to the Winter Fair posters, as the Fair concludes Winter Welcome.
Instead of the bright pinks and reds I used for Winter Fair, I went with a more muted palette of blues, greens, and oranges to keep the focus on the information. The most prominent elements are the Winter Welcome header and the three Scotties at the bottom, while background elements are set to a low opacity to avoid distracting the viewer.
Format Iterations - Announcement & Calendar Templates
Scotty Assets - A Closer Look